Heard it bandied around marketing tables, but don’t really know what it is? Don’t worry, it’s simple.
Split Testing came into being with the advent of the website, as a way of comparing multiple versions of a web page (home or landing page) to find out which one converts visitors best.
When the TEST is run, traffic to the page is SPLIT among the different versions and their performance is tracked.
However, since I’m into text messaging for targetted connection for your business, I’d like to tell you how you can harness the power of text messaging to carry out super-simple Split Testing – and for pennies, not thousands!
With text messaging you can quickly and easily:
send different offers to different groups of people,
send the same offer to different groups, and
send different offers to the same group
With an open rate of 98% to 99% within 3 minutes, text messages cut through, engaging your target group immediately, and providing them with whatever Call to Action you choose to send.
For example, in your text, you can include a promotional code or keyword, and a direct link to your website which leads your customer immediately to your website to purchase or register.
If you don’t have a website that works that way, or you can’t easily add what you need to, to manage this kind of campaign, just have them text you back to confirm they’re keen to accept the offer, and follow up directly.
If you use keywords or codes, replies will fall into your inbound (replies) list where you can easily sort the incoming requests, and track the results.
Once the campaign is completed, by process of elimination then, you can ascertain which offers generate the most interest, and of course, in due course which offers therefore generate the most business.
Irrespective of how sophisticated your online presence is, I can guarantee you, the ROI on a text messaging campaign will surprise you!
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For a free 30-minute strategy session to discuss how text messaging can blow your ROI out of the water and improve your Customer Engagement email me firstname.lastname@example.org