What is data anyway?
What is data anyway?
It’s not some IT-dude term just for those in the know. Quite simply, it’s all of the information you store in relation to your business or organisation.
From customer, member, supplier, volunteer and any other contact information all the way through to a list of stock on the shelf or cars in the lot.
For lots of businesses, access to quality data is a challenge, and in some cases, access to their data AT ALL is problematic or potentially impossible.
Software providers and website developers without scruples are holding businesses to ransom every day by ensuring their clients can’t get to their data without paying for it.
It’s not just small business owners who are struggling. I have it on good authority from a colleague who works with small and very large businesses, that some seriously large organisations don’t get it right either!
Note to self (as Bridget Jones would say) big business or small, if you don’t already know how to get your data out of whatever system or software you use, find out TODAY. Make arrangements to save it somewhere safe on a regular basis.
As is the case with any form of communication, the quality of your data will impact how effectively you can utilise text messaging in your marketing and communication strategy.
The more information you have available, the more highly-targetted your marketing or customer engagement campaign will be. There are a few basics when it comes to getting great results from a text messages.
Always, always personalise with the recipient’s name, and include other information from your database that will enhance the text message’s effectiveness.
Here are a few examples that might resonate for you in your business:
If you’re texting a payment reminder, include a due date, invoice number and/or amount of money. It will make the message far more effective than simply sending a generic reminder.
If you’re running multiple workshops, including a time, venue and presenter provides more information for the attendees and a more efficiently managed event for you.
If you’re doing appointment reminders, including day, date, time, practitioner, location means recipients have the information for immediate and later reference, so they’re happy, and you ensure you don’t have no-shows or even late arrivals.
Absolutely anything useful can be included in a text message, but ONLY if your data is in good shape!
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For a free 30-minute strategy session to discuss how text messaging can blow your ROI out of the water and improve your Customer Engagement email me email@example.com