We are Australian software developers specialising

in SMS Marketing and Communication Software

and Services, based just north of Brisbane,

on beautiful Moreton Bay.

Since developing the first integrated text messaging system for PPMP software, which we owned at that time, we have provided robust, reliable text messaging software and services for a broad range of customers from small to medium business and the Education Sector, through to Sporting Clubs and the Allied Health Industry.

We are responsive to our customers' needs and feedback, and have a proven track record in the delivery of excellent software and services.  

Our company is stable, and our people are stable.  The members of our team have more than 25 successful years of experience in software design and development, customer engagement and retention.

We work with a broad range of clients across Australia, and  from a variety of sectors including education, sport, the arts and allied health; with a variety of small to medium businesses including massage therapy, real estate, solar panel installation, indoor sports facilities, pools, beauty, pest control, car and house cleaning, air conditioning and computer services; and with a range of not-for-profit organisations including amateur sporting bodies.

Our goal is to create intuitive, cost-effective software solutions with a focus on computer based tools that assist our users to harness the power of text messaging as a sound addition to their communication and marketing strategy.

We use an Australian-based SMS messaging gateway, and with access to three servers across the country, we deliver an highly reliable service.


Our systems are designed by us and are operated by us, so our clients are assured of the best possible service, and with 100% access to the decision-makers at all times.  


Since his initial forray into the software market in the 1980s with his PMP (which evolved into PPMP) our Chief Developer Mark Underwood has played a leading role in appointment diary, medical administration, staff management, SMS messaging and other software in Australia and overseas. Click here to read more about Mark Underwood

Anne-Louise Underwood has extensive experience in the education and arts sectors having previously acted in the dual roles of Queensland Manager for national arts organisation Musica Viva Australia and its Musica Viva In Schools program, which she introduced into Queensland when invited to take that role in 1996.  

Her strengths lie in relationship management, communications, business development and customer engagement and retention. Click here to read more about Anne-Louise Underwood

63, 000, 000

meals in 2016

Fighting blood cancers with blood sweat & tears

  • LinkedIn Social Icon
  • Facebook Social Icon
PO Box 257
QLD 4020

WoofSMS is a product of Almani Enterprises Pty Ltd 

ABN 27 855  350 902 | ACN 130 118 259   2018 All Rights Reserved